FREE ESSAY ON ELIZABETH ARDEN

ELIZABETH ARDEN

Elizabeth Arden
Elizabeth Arden, formally known as Florence Nightingale, changed her name in 1909 with
the introduction of her first shop selling facial creams. She began as a normal working
girl, taking different odd jobs here and there. Then she was introduced into the cosmetic
world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in
Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic
formulas of make-up, which allowed her the basic knowledge to open her own cosmetics
shop. With partner Elizabeth Hubbard the shop flourished, they had a winning product with
their own Elizabeth Arden's youthful complexion to advertise it. Later when Hubbard died
Arden took over the company to own and manage with only a group of advisees, which she
seldom listened to. 
Elizabeth Arden was an astute businesswoman who not only focused on what the company
already had but what it could have. Therefore, she spent much of her time perfecting
current products and creating new and innovative products. Her downfalls though were her
violent temper, she was a very demanding and difficult employer who easily blew up at hr
employees and was often too proud and arrogant to apologize. 
In 1904, Arden began her career in cosmetics working at the Eleanor Adair shop. Later in
1909, she opened her own shop and facial cream line. In 1914, at a time when women
scorned make-up and women who did wear it were gossiped about terribly, Arden opened a
new cosmetic line. Where many others had failed in the past, her products and advertising
changed the way women viewed makeup forever. In 1940, she began designing and selling
clothing. In addition, by 1957 she owned over 150 Elizabeth Arden Salon branches that
sold anything from make-up to face cream to clothing. 
I became interested in writing a report on Elizabeth Arden because I really love make-up,
especially Elizabeth Arden and Christian Dior make-up. In addition, I believe that her
ability to sell make-up and change the world's views of it has a major affect on how
things are today. Walk into any mall and there are hundreds of brands of make-up that
would not exist if it were not for her willingness to take a risk in a market where none
had succeeded before.